White Papers & Brochures

API Monetization Platform (AMP) is a Telco-grade software solution that allows Service Providers to expose, manage and monetize their core assets – communications, context, commerce and control – as easy-to-consume, web-based APIs. API services can be quickly created and launched, and the integral Payments and Settlement Engine allows API services to be monetized through a range of business models.

AMP can be deployed by network operators (Mobile/Fixed/Cable/MSO) or cross-network service Cloud Service Providers), enabling them to offer their Network as a Service  to businesses, enterprise solution providers, Web/OTT players, app developers and content providers, thereby opening up multiple new channels to market.

As the trusted providers of voice and data services to business customers and consumers, Communications Service Providers (CSPs) are in an ideal position to augment these core services with a range of value-added products and services from third-party providers.

At the same time, business customers, especially those within the Small-Medium Enterprise (SME) sector, are increasingly turning to Cloud and SaaS-based providers for their business application needs – but they do not have the resources to deal with the growing number of providers of such services.

CSPs can therefore act as brokers of a wide range of cloud-based applications and physical products, offering a “one-stop shop” to businesses and consumers for additional services running on top of the CSP’s basic service offering.

Launch new IP-based network services to generate new revenues & enhance customer loyalty.

Aepona’s IP Services Platform allows operators to generate returns from their investment in IP-based infrastructure by providing a carrier-grade environment for the creation and execution of value-added applications and services. These services can be marketed to business and consumer customers to generate additional revenues beyond the operators’ basic voice, messaging and data service offerings.

by Innovation Observatory (sponsored by Aepona and Bango) | October 2011

The market for digital content delivered to SIM-enabled devices is very large and growing fast, driven by a combination of factors that has resulted in a compelling consumer offer and the extension of existing online commercial models to the mobile market. We estimate the market for mobile content will reach up to USD100bn by 2015.

Though content, including apps, is delivered via mobile networks, much of the value currently passes through a number of third parties and the mobile operator is largely cut out of the value chain.

However, mobile operators now have an opportunity to claim a significant role in the value chain, and earn revenues from the billing and payments processes for mobile and online content. The convenience of direct carrier billing – where the price of the content is added to the mobile bill through a “frictionless” buying process for the user – and the establishment of payment mechanisms that are simple to implement for app developers, content creators and app stores, mean operators are set to play a more central role in creating a “virtuous circle” driving the online content market.