VAS – Exploit Social Networking Explosion The explosion in social networking and the power it can deliver in creating a medium that celebrities, stars and businesses can exploit to communicate with their followers and customers is now one of the most important tools at their disposal. Cloud Services Store Strategy: Transforming Operators from Dumb Pipe to Smart Cloud How operators can fight back against OTT players and capture new revenue from re-sale of cloud services such as Google Apps, Microsoft 365, salesforce.com and others to their business customers, whilst leveraging their network and billing assets to differentiate their offerings. Putting Operators at the Centre of M-Commerce The M-Commerce opportunity for operators, focusing on the opportunities, challenges and solutions associated with Direct-to-Mobile billing, and the issues that operators need to consider in order to play a central role in this exciting marketplace. |
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