Aepona's Customers

BT launches BT IPTV service enabled by Aepona Telecom Web Services Platform

Aepona’s technology has been successfully deployed by BT to enable the recent launch of a new TV over Broadband Service by BT Retail, marketed under the brand of "BT Vision". BT Vision offers digital television services in the United Kingdom in partnership with a number of global content providers. It provides digital terrestrial television channels and on-demand film, TV, sport and music programming delivered via broadband through a set top box.

Aepona's key contribution to the service is to provide a secure, managed interface between BT's broadband network and the Service Provider community, enabling BT to open up its 21C network to multiple Service Providers whilst at the same time assuring service quality to the end user for any given type of content. This capability enables BT and its Service Provider arm (BT Retail) and 3rd party Service Providers to launch new IP based content services to compete effectively with other existing and emerging content providers. This technology supports delivery of IPTV over broadband DSL networks with the same service quality as would be expected from terrestrial TV, Satellite or CATV networks. It immediately places BT into the spectrum of being able to provide higher value content services and therefore to reduce churn on service subscription. Furthermore, it also creates the opportunity for close coupling of the telecoms network with content hosting and distribution techniques which, in itself will allow for new interactive services to be made available such as “click to call” from the users TV device.

At the heart of this service is a 3GPP standards based Telecom Web Service application known as "Application Driven QoS" (ADQ). Aepona has worked closely with BT and its other technology partners in achieving full integration of its Telecom Web Services Platform with the other platforms in the network that form part of the service capability. The ADQ application itself, enables content based applications to request and dynamically change the quality of service available on the end user broadband connection dependant upon the type of content being distributed. This ensures optimal use of resources within the network where bandwidth is less critical (e.g. music downloads) whilst at the same time prioritises use of the bandwidth necessary for providing broadcast quality TV.

Initial levels of service adoption have proven the technology in meeting performance and throughput requirements with BT now enhancing its service offering through its plans to broaden the scope of content available and to offer the service capability towards external Service Providers.